STRATEGY, COMPETENCES AND LEARNING: A SUPERMARKET CASE IN THE CITY OF SOROCABA ESTRATEGIA, COMPETENCIAS Y APRENDIZAJE: EL CASO DE UN SUPERMERCADO EN LA CIUDAD DE SOROCABA ESTRATÉGIA, COMPETÊNCIAS E APRENDIZAGEM: O CASO DE UM SUPERMERCADO NA CIDADE DE SOROCABA

This paper examines the link among strategy, skills and learning, based on a supermarket case in the city of Sorocaba. The paper takes learning as beliefs changes that has impact over strategies and argue how the competences are based on customers’ value perceptions, the Critical Success Factors (FC...

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Bibliographic Details
Main Authors: Marcio Luiz Marietto, Cida Sanches, Manuel Meireles, Bruno Henrique Rocha Fernandes, Marisa Regina Paixão
Format: Article
Language:Portuguese
Published: Emerald Publishing 2013-01-01
Series:REGE Revista de Gestão
Subjects:
Online Access:http://www.revistas.usp.br/rege/article/view/49855

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