Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

Abstract: This research is in the area of consumer behavior. Many of these factors can be confusing for company to map consumer behavior into its target market. Therefore, the purpose of this study was to determine the factors influencing consumer behavior transactions in social media. This research...

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Bibliographic Details
Main Authors: Irfan Aulia Syaiful, Anggit Verdaningrum Kumala Sari
Format: Article
Language:Indonesian
Published: State Islamic University (UIN) Walisongo Semarang 2017-01-01
Series:Psikohumaniora: Jurnal Penelitian Psikologi
Subjects:
customer behavior
social media
Online Access:http://journal.walisongo.ac.id/index.php/Psikohumaniora/article/view/904

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