Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2012-06-01
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| Series: | Asean Marketing Journal |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2028 |