Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty

Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty

This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State...

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Bibliographic Details
Main Authors: Syahrial Mukhtar, Sri Daryanti, Khairani
Format: Article
Language:English
Published: Universitas Indonesia 2012-06-01
Series:Asean Marketing Journal
Subjects:
Corporate Social Responsibility Motives
Poor’s Children Well Being
Customer Loyalty
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/2028
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spelling doaj-004f167f3b7844a98c9a742ff7f0f4cb2021-04-14T10:08:45ZengUniversitas IndonesiaAsean Marketing Journal2085-50442356-22422012-06-01411325Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s LoyaltySyahrial Mukhtar0Sri Daryanti1Khairani2Investment, Planning, and Risk Management Directorat- Pertamina,Management Department, Faculty of Economics, University of IndonesiaManagement Department, Faculty of Economics, University of IndonesiaThis research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has implication for the firm that different type of CSR activities and different industry will reflect different motives, further have different impact in children’s well being.http://journal.ui.ac.id/index.php/amj/article/view/2028Corporate Social Responsibility MotivesPoor’s Children Well BeingCustomer Loyalty
collection DOAJ
language English
format Article
sources DOAJ
author Syahrial Mukhtar
Sri Daryanti
Khairani
spellingShingle Syahrial Mukhtar
Sri Daryanti
Khairani
Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
Asean Marketing Journal
Corporate Social Responsibility Motives
Poor’s Children Well Being
Customer Loyalty
author_facet Syahrial Mukhtar
Sri Daryanti
Khairani
author_sort Syahrial Mukhtar
title Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
title_short Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
title_full Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
title_fullStr Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
title_full_unstemmed Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty
title_sort corporate social responsibility and poor’s child well being in developing customer’s loyalty
publisher Universitas Indonesia
series Asean Marketing Journal
issn 2085-5044
2356-2242
publishDate 2012-06-01
description This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has implication for the firm that different type of CSR activities and different industry will reflect different motives, further have different impact in children’s well being.
topic Corporate Social Responsibility Motives
Poor’s Children Well Being
Customer Loyalty
url http://journal.ui.ac.id/index.php/amj/article/view/2028
work_keys_str_mv AT syahrialmukhtar corporatesocialresponsibilityandpoorschildwellbeingindevelopingcustomersloyalty
AT sridaryanti corporatesocialresponsibilityandpoorschildwellbeingindevelopingcustomersloyalty
AT khairani corporatesocialresponsibilityandpoorschildwellbeingindevelopingcustomersloyalty
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