Administrating the Development of Tourism and Hospitality Industries During the COVID-19 Pandemic

• Main Authors: Ryabev Anton A., Tonkoshkur Maksym V., Kravtsova Sofiia V.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-05-01
• Series: Bìznes Inform
• Subjects: camping; tourism; hotel industry; demand coverage; recreation system; pandemic
• Online Access: https://www.business-inform.net/export_pdf/business-inform-2021-5_0-pages-215_220.pdf
• ISSN: 2222-4459; 2311-116X

Starting from 2020 to the present day, because of the COVID-19 pandemic in the sphere of tourism and hotel industry, as well as in related areas, there has been a decline or even complete cessation of activity, as a result of which a significant number of enterprises have become bankrupt or in crisis. So there is a need to find such a way of development of the spheres of tourism and hospitality, which would provide an opportunity not only to preserve these areas, but also to provide, after leaving the pandemic, the conditions for their further development in such a manner that as many as possible business entities are involved in their activities. It is also necessary to take into account the demand of people – potential recreants (tourists and vacationers), which should be satisfied, despite the pandemic, because during isolation and restrictions in movement and communication with nature, a depressed and painful state occurs, which leads to a deterioration in efficiency and a decrease in the number of able-bodied personnel. As an instrument to overcome the existing crisis, it is proposed to create campsites with the involvement of all stakeholders from enterprises in the sphere of tourism, hotel and other industries. Such an approach makes it possible to work during a pandemic due to the lack of crowding in one place. At the same time, thanks to the differentiated approach when creating campsites, it is possible to satisfy the maximum possible range of demand from potential tourists and vacationers by creating conditions of stay that are different in comfort. As for the possibility of working not only during a pandemic, but also after its completion, camping is best suited for this, since when it is created, a stable entrepreneurial managed structure is formed – a territorial recreational system that becomes the core for the further development of tourism, hotel industry and other areas directly or indirectly related to their activities.