Brand Management
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...
| Format: | eBook |
|---|---|
| Language: | English |
| Published: |
IntechOpen
2022
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |
| LEADER | 01809namaa2200433uu 4500 | ||
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| 020 | |a 9781803559995 | ||
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| 020 | |a intechopen.96845 | ||
| 024 | 7 | |a 10.5772/intechopen.96845 |2 doi | |
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| 042 | |a dc | ||
| 072 | 7 | |a KJSU |2 bicssc | |
| 720 | 1 | |a Pollák, František |4 edt | |
| 720 | 1 | |a Markovič, Peter |4 edt | |
| 720 | 1 | |a Markovič, Peter |4 oth | |
| 720 | 1 | |a Pollák, František |4 oth | |
| 245 | 0 | 0 | |a Brand Management |
| 260 | |b IntechOpen |c 2022 | ||
| 300 | |a 1 online resource (100 p.) | ||
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| 337 | |a computer |b c |2 rdamedia | ||
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| 506 | 0 | |a Open Access |f Unrestricted online access |2 star | |
| 520 | |a Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by/3.0/ |2 cc |u https://creativecommons.org/licenses/by/3.0/ | ||
| 546 | |a English | ||
| 650 | 7 | |a Customer services |2 bicssc | |
| 653 | |a Business & management | ||
| 793 | 0 | |a DOAB Library. | |
| 856 | 4 | 0 | |u https://directory.doabooks.org/handle/20.500.12854/97208 |7 0 |z Open Access: DOAB: description of the publication |
| 856 | 4 | 0 | |u https://mts.intechopen.com/storage/books/11094/authors_book/authors_book.pdf |7 0 |z Open Access: DOAB, download the publication |