Brand Management

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...

Full description

Bibliographic Details
Format: eBook
Language:English
Published: IntechOpen 2022
Subjects:
Online Access:Open Access: DOAB: description of the publication
Open Access: DOAB, download the publication