Consumer Psychology A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
| Format: | eBook |
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| Language: | English |
| Published: |
Verlag Barbara Budrich
2016
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |
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| 020 | |a /doi.org/10.3224/84740772 | ||
| 020 | |a 9783847408918 | ||
| 024 | 7 | |a https://doi.org/10.3224/84740772 |2 doi | |
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| 072 | 7 | |a KCK |2 bicssc | |
| 720 | 1 | |a Hackett, Paul M.W. |4 aut | |
| 720 | 1 | |a Jürgens, Uta Maria |4 aut | |
| 720 | 1 | |a Schwarzenbach, Jessica B. |4 aut | |
| 245 | 0 | 0 | |a Consumer Psychology |b A Study Guide to Qualitative Research Methods |
| 260 | |b Verlag Barbara Budrich |c 2016 | ||
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| 506 | 0 | |a Open Access |f Unrestricted online access |2 star | |
| 520 | |a This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by/4.0/legalcode |2 cc |u https://creativecommons.org/licenses/by/4.0/legalcode | ||
| 546 | |a English | ||
| 650 | 7 | |a Behavioural economics |2 bicssc | |
| 653 | |a Business & Economics | ||
| 653 | |a Consumer Behavior | ||
| 793 | 0 | |a DOAB Library. | |
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