Integrative Framing Analysis Framing Health through Words and Visuals

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then dem...

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Bibliographic Details
Format: eBook
Language:English
Published: Taylor & Francis 2018
Series:Routledge Research in Communication Studies
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