Search Engine Optimization

• Format: eBook
• Language: English
• Published: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021
• Subjects: Information technology industries; academic rankings; academic search engines; accessibility; algorithms; ASEO; citation databases; citations; comments; Cyprus; google scholar; Greece; indicators; media websites; microsoft academic; n/a; news articles; news content; news websites; online journalism; ranking factors; relevance ranking; reverse engineering; scopus; search; search engine optimization; search engines; SEO; web of science; web presence; website quality; website ranking; WoS
• Online Access: Open Access: DOAB: description of the publication; Open Access: DOAB, download the publication
• Physical Description: 1 online resource (104 p.)
• ISBN: 9783039368181; 9783039368198; books978-3-03936-819-8
• Access: Open Access

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.