Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects fr...
| Format: | eBook |
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| Language: | German |
| Published: |
Bielefeld
W. Bertelsmann Verlag
2016
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| Series: | Schriftenreihe Hochschulmarketing
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| Subjects: | |
| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |
| Summary: | "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." |
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| Physical Description: | 1 online resource |
| ISBN: | 6004519w 9783763957507 |
| Access: | Open Access |