Controlling in wissenschaftlichen Verlagen Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente

Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of tec...

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Bibliographic Details
Format: eBook
Language:German
Published: Universitätsverlag Göttingen 2007
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Online Access:Open Access: DOAB: description of the publication
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