The Power of Persuasion Becoming a Merchant in the 18th Century

• Format: eBook
• Language: English
• Published: Bielefeld transcript Verlag 2022
• Series: Praktiken der Subjektivierung
• Subjects: 18th Century; Cultural History; Early Modern History; Economy; European History; Global History; Globalization; Hamburg; History; Letter-Writing Practices; Merchants; Microhistory; Praxeology; thema EDItEUR::N History and Archaeology::NH History::NHB General and world history; thema EDItEUR::N History and Archaeology::NH History::NHD European history; thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history
• Online Access: Open Access: DOAB: description of the publication; Open Access: DOAB, download the publication
• Physical Description: 1 online resource (660 p.)
• ISBN: 9783837656527; 9783839456521
• Access: Open Access

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.