Vertical Co-operation in Creative Micro-Enterprises: A Case Study of Textile Crafts of Matiari District, Pakistan

by Mohsin Shafi, Yongzhong Yang, Zobi Khan, Aixian Yu
Published 2019-02-01

Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis

by Zobi Khan, Yongzhong Yang, Mohsin Shafi, Ruo Yang
Published 2019-09-01