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Zhang, Annie Liqin
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Zhang, Annie Liqin
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Validation study of intangible business relationship value measurement
by
Zhang
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Annie
Liqin
Published 2008
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The salesperson's role in the realisation of the potential value of a business buyer-seller relationship
by
Zhang
,
Annie
Liqin
Published 2011
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Related Subjects
Actor-activity-resource
Availability of the buyer's resources for relationship value co-creation
Business
Intangible value
Mixed-methods
Relationship value
Salespeople' s activities for relationship value co-creation
Scale development
Value measurement
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