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Yeo, BL
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A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction
by
Mohamed, RHN
,
Muda, M
,
Yeo
,
BL
Published 2015
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Related Subjects
BRAND
Halal cosmetics
INTENTION
PERCEIVED VALUE
PRICE
customer satisfaction
customer value analysis
theory of consumption value
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