Exploring consumers’ intention toward online hotel reservations: insights from Malaysia

by Sue-Lynn Saw, Yen-Nee Goh, Salmi Mohd Isa
Published 2015-07-01

The determinants of competitiveness in quality: a study among the Malaysian private higher education institutions

by Cheng Ling Tan, Yen Nee Goh, Hon Seng Chan
Published 2015-07-01

An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions

by Ghazanfar Ali Abbasi, Sea Su-Yee, Yen-Nee Goh
Published 2020-09-01

The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis.

by Ghazanfar Ali Abbasi, Lee Yin Tiew, Jinquan Tang, Yen-Nee Goh, Ramayah Thurasamy
Published 2021-01-01