When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands

by Yaeri Kim, Yaeri Kim, Kiwan Park
Published 2020-09-01

EEG-Based Emotion Classification for Verifying the Korean Emotional Movie Clips with Support Vector Machine (SVM)

by Guiyoung Son, Yaeri Kim
Published 2021-01-01

The Effects of Processing Fluency in Prosocial Campaigns: Effort for Self-Benefit Produces Unpleasant Feelings

by Yaeeun Kim, Yaeeun Kim, Yaeri Kim
Published 2020-06-01

Do Consumers Care About Aesthetics and Compatibility? The Intention to Use Wearable Devices in Health Care

by Jeeyeon Jeong, Yaeri Kim, Taewoo Roh
Published 2021-08-01

Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry

by Yaeri Kim, Seojin Stacey Lee, Taewoo Roh
Published 2020-05-01

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

by Seojin Stacey Lee, Yaeri Kim, Taewoo Roh
Published 2019-08-01

The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers

by Yaeri Kim, Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Donguk Han, Wuon-Shik Kim, Wuon-Shik Kim
Published 2020-11-01

Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context?

by Kyungmi Chung, Jin Young Park, Kiwan Park, Yaeri Kim
Published 2020-09-01