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Waiguny, Martin
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Waiguny, Martin
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1
Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment
by
Grabner-Kräuter, Sonja
,
Waiguny
,
Martin
KJ
Published 2015-04-01
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2
When subtle is the most effective. An analysis of product placement effectiveness in multitasking environments
by
Gunawardena, Thuthi
Published 2013
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3
Does size matter: how does model-size affect consumer recollection and likeability in advertising?
by
Kelly, Sarah
Published 2014
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4
Bullying in online reviews: investigating the reaction to extremely negative reviews
by
Bouaaphone, Souvantha
Published 2015
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5
How online reviews are read
by
Lockie, Maree
Published 2015
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6
Studying the effects of persuasion knowledge and internet literacy on user behaviour online
by
Poosalingam, Jyotsna
Published 2016
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7
In Vlogs We Trust: Consumer Trust in Blog and Vlog Content
by
Lockie, Maree Alice
Published 2019
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8
Meaning Transfer in a Cobranding Context: The Role of the Sensory Signature
by
Hwang, Euejung
Published 2017
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9
What makes crowds fund? The link between crowdfunding and self-construal in the music industry
by
Cook, Geveta
Published 2015
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Related Subjects
Advertising
Advertising effectivness
Authenticity
Blog
Body size
Bullying
Communication
Consumer information
Content creators
Crowdfunding
Crowdsourcing
Distractor devaluation effect
Experimental design
Extremely
Eye tracking
Gender
Grounded cognition
Internet literacy and user behaviour
Investigating
Likeability
Meaning transfer model
Modal priming
Model
Negative
Online
Online reviews
Parasocial
Personality
Persuasion knowledge and advertising literacy
Persuasion knowledge in online advertising
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