An experimental study of the effect of green positioning on brand attitude

by PATRIK HARTMANN, VANESSA APAOLAZA IBÁÑEZ, F. JAVIER FORCADA SAIZ
Published 2004-06-01

The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case

by VANESSA APAOLAZA IBÁÑEZ, PATRICK HARTMANN, FCO. JAVIER FORCADA SAINZ
Published 2002-12-01

Determinantes del éxito de las relaciones fabricante-distribuidor: el caso de los concesionarios de automóviles estadounidenses en España

by Jean-Pierre Lévy Mangin, Vanessa Apaolaza Ibañez, Patrick Hartmann
Published 2007-01-01