Targeting interventions for HIV testing and treatment uptake: An attitudinal and behavioural segmentation of men aged 20-34 in KwaZulu-Natal and Mpumalanga, South Africa.

by James Bell, Sunny Sharma, Shawn Malone, Melissa Levy, Jemma Reast, Joanna Ciecieląg, Svetlana Gogolina, Tamara Ansons, Sanna Fourie, Ricardo Braz, Kristen Little, Nina Hasen
Published 2021-01-01

A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision

by Sema K Sgaier, Maria Eletskaya, Elisabeth Engl, Owen Mugurungi, Bushimbwa Tambatamba, Gertrude Ncube, Sinokuthemba Xaba, Alice Nanga, Svetlana Gogolina, Patrick Odawo, Sehlulekile Gumede-Moyo, Steve Kretschmer
Published 2017-09-01