Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging

by Sony Kusumasondjaja
Published 2018-03-01

Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews

by Sony Kusumasondjaja
Published 2015-08-01

Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction

by Sony Kusumasondjaja
Published 2017-09-01

Respon Konsumen pada Mobile Advergames: Intrusiveness dan Irritation

by Sony Kusumasondjaja
Published 2016-12-01

IDENTITAS SOSIAL, NORMA KELOMPOK, KEPERCAYAAN DAN ONLINE HELPING BEHAVIOR PADA KOMUNITAS SOSIAL BERBASIS FACEBOOK

by Sony Kusumasondjaja
Published 2016-10-01

EFEKTIVITAS SOCIAL MEDIA ADVERTISING: PERAN BRAND FAMILIARITY DAN KONGRUENSI ENDORSER

by Sony Kusumasondjaja
Published 2014-01-01

Investigasi Atas Perilaku Konsumen Musik Indonesia Dalam Menggunakan Produk Musik Bajakan

by Sony Kusumasondjaja, Nazar Karami
Published 2016-09-01

Pengaruh Persepsi Desain Toko Terhadap Store Repatronage Intentions Dengan Shopping Experience Costs Sebagai Intervening Di Toko Elektronik “X” Surabaya

by Sri Gunawan, Rosa Rilantiana, Sony Kusumasondjaja
Published 2009-04-01