Habit as a moderator of the association of utilitarian motivation and hedonic motivation with purchase intention: Implications for social networking websites

by Saeideh Sharifi Fard, Aref M Alkelani, Ezhar Tamam
Published 2019-01-01

Factors affecting Malaysian university students’ purchase intention in social networking sites

by Saeideh Sharifi fard, Ezhar Tamam, Md Salleh Hj Hassan, Moniza Waheed, Zeinab Zaremohzzabieh
Published 2016-12-01