Showing 1 - 6 results of 6 for search 'Séguin, Benoit', query time: 0.78s Refine Results
  1. 1
    Creation of a Team Brand with Individual Athletes on Social Media: An Exploratory Case Study of the FAB_IV
    by Brizay, Stephany
    Published 2018
    Other Authors: “...Séguin, Benoit...”
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  2. 2
    Theorizing Ambush Marketing in the Olympic Games
    by Ellis, Dana L.
    Published 2013
    Other Authors: “...Séguin, Benoit...”
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  3. 3
    Ambush Marketing: A Chinese Perspective
    by Liu, Yuqi
    Published 2013
    Other Authors: “...Seguin, Benoit...”
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  4. 4
    Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
    by Rodrigue, Francois
    Published 2014
    Other Authors: “...Séguin, Benoit...”
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  5. 5
    A Public Relations Approach to Co-Creational Image Management in Professional Sport
    by Dottori, Michael Mark
    Published 2018
    Other Authors: “...Séguin, Benoît...”
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  6. 6
    Ambush marketing, médias sociaux et la Coupe du Monde 2019 de football en France : athlètes et non-sponsors.
    by Bousselmi, Salah
    Published 2021
    Other Authors: “...Séguin, Benoit...”
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