The Addition of Images to eWOM in the Travel Industry: An Examination of Hotels, Cruise Ships and Fast Food Reviews

by Robert Zinko, Christopher P. Furner, Helene de Burgh-Woodman, Patricia Johnson, Anne Sluhan
Published 2021-12-01

Responding to Negative Electronic Word of Mouth to Improve Purchase Intention

by Robert Zinko, Angela Patrick, Christopher P. Furner, Shalanda Gaines, Mi Dya Kim, Matthew Negri, Elsy Orellana, Shelby Torres, Carmen Villarreal
Published 2021-06-01