Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

by James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah, Richmond Ofori-Boafo
Published 2021-08-01

Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana

by James Agyei, Shaorong Sun, Eugene Abrokwah, Emmanuel Kofi Penney, Richmond Ofori-Boafo
Published 2020-01-01

Mobile Banking Adoption: Examining the Role of Personality Traits

by James Agyei, Shaorong Sun, Eugene Abrokwah, Emmanuel Kofi Penney, Richmond Ofori-Boafo
Published 2020-06-01

Understanding Factors That Influence Consumer Intention to Use Mobile Money Services: An Application of UTAUT2 With Perceived Risk and Trust

by Emmanuel Kofi Penney, James Agyei, Eric Kofi Boadi, Eugene Abrokwah, Richmond Ofori-Boafo
Published 2021-06-01