Classifying residents' roles as online place-ambassadors

by Uchinaka, S., Yoganathan, Vignesh, Osburg, V-S
Published 2018

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

by Yoganathan, Vignesh, Osburg, V-S., Akhtar, P.
Published 2018

How detailed product information strengthens eco-friendly consumption

by Osburg, V.-S., Yoganathan, Vignesh, Brueckner, S., Toporowski, W.
Published 2019

The Core Value Compass: visually evaluating the goodness of brands that do good

by Yoganathan, Vignesh, McLeay, F., Osburg, V-S., Hart, D.
Published 2018

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis

by McLeay, F., Yoganathan, Vignesh, Osburg, V-S., Pandit, A.
Published 2018

The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

by Osburg, V., Akhtar, P., Yoganathan, Vignesh, McLeay, F.
Published 2019

Effects of ethical certification and ethical eWoM on talent attraction

by Osburg, V.S., Yoganathan, Vignesh, Bartikowski, B., Liu, H., Strack, M.
Published 2018