MEASURING PROPENSITY OF ONLINE PURCHASE BY USING THE TAM MODEL: EVIDENCE FROM ITALIAN UNIVERSITY STUDENTS

by Maria CORDENTE-RODRIGUEZ, Simone SPLENDIANI, Patrizia SILVESTRELLI
Published 2020-06-01

Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

by Carlota Lorenzo-Romero, María Cordente-Rodríguez, María-del-Carmen Alarcón-del-Amo
Published 2019-10-01

La Fundación Turismo de Cuenca: Un nuevo modelo de gestión pública y privada

by Juan Antonio Mondéjar Jiménez, José Mondéjar Jiménez, Claudia Sevilla Sevilla, María Cordente Rodríguez
Published 2009-01-01

Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective

by Carlota Lorenzo-Romero, María-Encarnación Andrés-Martínez, María Cordente-Rodríguez, Miguel Ángel Gómez-Borja
Published 2021-01-01