The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations

by Luis Matosas-López
Published 2021-02-01

The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions

by Luis Matosas-López, Alberto Romero-Ania
Published 2020-07-01

Beneficios de la distribución de cuestionarios web de valoración docente a través de mensajería SMS en el ámbito universitario: tasas de participación, inversión de tiempo al compl...

by Luis Matosas-López, Beatriz García-Sánchez
Published 2019-07-01

Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument

by Melchor Gómez-García, Luis Matosas-López, Julio Ruiz-Palmero
Published 2020-04-01

Do Students Read Teacher Evaluation Surveys when Participation Incentives are Applied? An Empirical Approach

by Luis Matosas-López, Alberto Romero-Ania, Elena Cuevas-Molano
Published 2019-06-01

Constructing an Instrument with Behavioral Scales to Assess Teaching Quality in Blended Learning Modalities

by Luis Matosas-López, Juan Carlos Aguado-Franco, José Gómez-Galán
Published 2019-07-01

Quality Control Systems in Higher Education Supported by the Use of Mobile Messaging Services

by Luis Matosas-López, Cesar Bernal-Bravo, Alberto Romero-Ania, Irene Palomero-Ilardia
Published 2019-10-01

Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España – Colombia

by Luis Matosas-López, Marianela Luzardo-Briceño, Alba-Soraya Aguilar-Jiménez, Ludym Jaimes-Carrillo
Published 2021-01-01