The dimensions of brand romance as predictors of brand loyalty among cell phone users

by Danie Petzer, Pierre Mostert, Liezl-Marie Kruger, Stefanie Kuhn
Published 2014-08-01

Investigating brand romance, brand attitude and brand loyalty in the cellphone industry

by Liezl-Marié Kruger, Stefanie W. Kühn, Daniel J. Petzer, Pierre G. Mostert
Published 2013-09-01