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Kitchen, P.J
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Kitchen, P.J
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Transnational corporations from Asian developing countries: The internationalisation characteristics and business strategies of Sime Darby Berhad
by
Ahmad, S.Z.
,
Kitchen
,
P.J
.
Published 2008-01-01
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2
The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses
by
Jang, S.
,
Kim, J.
,
Kitchen
,
P.J
Published 2018
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Customer benefits
Customer characteristics
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