Is dynamic pricing the right way to go? : A quantitative study of dynamic pricing and its effect on brand trust and consumer perceived ethicality

by Nyberg, Hugo, Kempe, Herman
Published 2018

Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products

by Nilsson, Karolina, Kempe, Herman, Nyberg, Hugo
Published 2017