Boosting Purchase Intention and Online Participation Through Passion

by Carolina Herrando, Julio Jiménez-Martínez, María José Martín De Hoyos
Published 2020-12-01

Surfing or flowing? How to retain e-customers on the internet

by Carolina Herrando, Julio Jimenez-Martinez, M. Jose Martin de Hoyos
Published 2018-06-01