Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

by Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published 2021-02-01

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

by Jaime Guixeres, Enrique Bigné, Jose M. Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
Published 2017-10-01