Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels

by José Luis Ruizalba-Robledo, María Vallespín-Arán
Published 2014-01-01

Gamification as a strategy of internal marketing

by José Luis Ruizalba Robledo, Fernando Navarro Lucena, Sergio Jiménez Arenas
Published 2013-12-01

Sales Education beyond the classroom: Building participative learning experiences in Sales Management through the CMGS Method (Case Method with Guest Speakers)

by José Luis Ruizalba Robledo, Estefanía Almenta López, María Vallespín Arán
Published 2014-09-01

Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction

by José Luis Ruizalba-Robledo, María Vallespín-Arán, José Luis González-Porras
Published 2015-01-01

The moderating role of gender on entrepreneurial intentions: A TPB perspective

by José Luis Ruizalba Robledo, María Vallespín Arán, Victor Martin Sanchez, Miguel Ángel Rodríguez Molina
Published 2015-01-01