The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

by Sandra Tobon, Jesús García-Madariaga
Published 2021-01-01

What Can Neuromarketing Tell Us about Food Packaging?

by Ingrit Moya, Jesús García-Madariaga, María-Francisca Blasco
Published 2020-12-01

Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels

by Marcial Lopez-Pastor, Jesus Garcia-Madariaga, Joaquin Sanchez, José Figueiredo
Published 2020-11-01

Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

by Jesús García-Madariaga, Ingrit Moya, Nuria Recuero, María-Francisca Blasco
Published 2020-05-01

A Fuzzy Linguistic RFM Model Applied to Campaign Management

by Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma
Published 2019-03-01

A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector

by Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Ana Pedreño-Santos, Enrique Herrera-Viedma
Published 2018-08-01