The university image: a model of overall image and stakeholder perspectives

by Amaia Lafuente Ruiz de Sabando, Javier Forcada, Pilar Zorrilla
Published 2019-01-01

The marketing orientation as a university management philosophy: a framework to guide its application

by Amaia Lafuente Ruiz de Sabando, Javier Forcada, Pilar Zorrilla
Published 2018-06-01

An experimental study of the effect of green positioning on brand attitude

by PATRIK HARTMANN, VANESSA APAOLAZA IBÁÑEZ, F. JAVIER FORCADA SAIZ
Published 2004-06-01

The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case

by VANESSA APAOLAZA IBÁÑEZ, PATRICK HARTMANN, FCO. JAVIER FORCADA SAINZ
Published 2002-12-01

A review of higher education image and reputation literature: Knowledge gaps and a research agenda

by Amaia Lafuente-Ruiz-de-Sabando, Pilar Zorrilla, Javier Forcada
Published 2018-01-01