Intention to purchase green products according to the Theory of Planned Behaviour: Incorporation of the moral obligation to the model

by Jessica Müller Pérez, Juan Bernardo Amezcua Núñez, Sheyla Müller Pérez
Published 2020-12-01

Estrategias de descuento en el precio y de bonus pack en la intención de compra

by Jessica Müller Pérez, José Ignacio Azuela Flores, Karla Paola Jiménez Almaguer
Published 2021-07-01

Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior

by Nerea Alejandra Ramírez-Castillo, Jéssica Müller-Pérez, Ángel Acevedo-Duque, Sheyla Müller-Pérez, Romel Ramón González-Díaz, Jorge Suarez Campos, Luiz Vicente Ovalles-Toledo
Published 2021-08-01