Hendrik Vermeulen

Hendrik Meyer-Vermeulen (born ''Hendrik Mentz Vermeulen'', 7 April 1982) is a South African Couturier and fashion designer, specialising in Haute Couture and Corsetry as well as a singer-songwriter performing under stage name Joh Urban.

In 2009 Hendrik Vermeulen launches his label Hendrik Vermeulen Couture having previously worked as fashion designer and chef d’atelier for renowned South African Couturiers, such as Gert van de Merwe.

In 2012, he legalises his business by creating his own company: Hendrik Vermeulen Couture Pty Ltd in the city of Cape Town, South Africa. He took charges of the creative and financial side of the business as Creative Director and placed his husband Jean-Daniel Meyer-Vermeulen at the head of the company as General Manager. The company opens its first flagship boutique across the famous Heritage Square in the City Centre of Cape Town the following year in 2013.

To answer popular demand, the designer started his line of Prêt-à-Porter in 2014 and launched the brand Simply Vermeulen during the renowned Design Indaba in March of the same year. Hendrik Vermeulen remains one of the very few South African designers who have successfully appeared on the calendar of International Fashion Weeks and showcased their work on prestigious fashion platforms such as: New York Fashion Week, Milan Fashion Week and Alta Roma / Rome Fashion Week in 2015 and 2016. Provided by Wikipedia