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García de los Salmones Sánchez, María del Mar
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García de los Salmones Sánchez, María del Mar
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La imagen de empresa como factor determinante en la elección de operador: identidad y posicionamiento de las empresas de comunicaciones móviles
by
García
de
los
Salmones
Sánchez
,
María
del
Mar
Published 2002
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Doctoral Thesis
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