Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy.

by Dr Farai Chigora, Professor Muhammad Hoque
Published 2019-01-01

Branding in the Post-truth News era: A Social Media Hegemony in Zimbabwe Tourism Brand Equity Modelling.

by Dr. Farai Chigora, Dr. Emmanuel Mutambara
Published 2019-02-01

Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination.

by Dr Farai Chigora, Professor Muhammad Hoque
Published 2018-08-01

From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe.

by Dr Farai Chigora, Dr Joram Ndlovu
Published 2018-10-01

Branding culture: the missing link between top level managers and general employees in Zimbabwe’s small to medium tourism enterprises.

by Dr Farai Chigora, Dr. Emmanuel Mutambara
Published 2019-08-01

Legacy, Emotions and Reality: Asymmetry or Composite formation of Zimbabwe Tourism Destination Brand Elements.

by Dr. Farai Chigora, Dr. Emmanuel Mutambara
Published 2018-08-01

City marketing to city branding: A novel practice in Zimbabwe destination branding.

by Dr Farai Chigora, Professor Muhammad Hoque
Published 2018-08-01

The Impact of the Print Media on Building a Destination Brand Equity in Zimbabwe

by Dr. Farai Chigora, Dr. Joram Ndlovu
Published 2019-05-01

owards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement

by Farai Chigora, Emmanuel Mutambara, Joe Muzurura, Promise Zvavahera
Published 2020-12-01

A middle-income economy by 2030: A Zimbabwe tourism destination perspective based on a GDP forecast using the Box-Jenkins ARIMA approach.

by Dr Farai Chigora, Nyoni Thabani, Dr. Emmanuel Mutambara
Published 2019-08-01

Forecasting 𝐶𝑂2 Emission for Zimbabwe’s Tourism Destination vibrancy: A Univariate Approach using Box- Jenkins ARIMA Model.

by Dr Farai Chigora, Nyoni Thabani, Dr. Emmanuel Mutambara
Published 2019-02-01

Zimbabwe tourism destination brand personality: Tourists’ voices on the ground.

by Dr Farai Chigora, Prof Joram Ndlovu, Dr. Emmanuel Mutambara, Dr Joe Muzurura
Published 2019-11-01