Open Marketing: Conceptualizing external parties’ strategic marketing activities

by Christina Öberg
Published 2020-08-01

The role of business networks for innovation

by Christina Öberg
Published 2019-04-01

A Conceptual Development of a Business Model Typology in Tourism: the impact of digitalization and location

by Gabriel Linton, Christina Öberg
Published 2020-07-01

The openness of open innovation in ecosystems – Integrating innovation and management literature on knowledge linkages

by Christina Öberg, Allen T. Alexander
Published 2019-10-01

Additive Manufacturing and Business Models: Current Knowledge and Missing Perspectives

by Christina Öberg, Tawfiq Shams, Nader Asnafi
Published 2018-06-01