Are all customers really the same? Comparing service quality and satisfaction between residential and business telecommunications customers

by Charles Makanyeza, Darlington Mumiriki
Published 2016-06-01

Examining the measurement and dimensionality of the construct of consumer awareness in a developing and transition economy

by Charles Makanyeza, Francois du Toit
Published 2015-06-01

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

by Charles Makanyeza, Francois du Toit
Published 2017-08-01

Understanding mediators and moderators of the effect of customer satisfaction on loyalty

by Lovemore Chikazhe, Charles Makanyeza, Blessing Chigunhah
Published 2021-01-01

The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics

by Charles Makanyeza, Tendai Douglas Svotwa, Olumide Jaiyeoba
Published 2021-01-01

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

by Charity Muchandiona, Nicholas Z. Kakava, Charles Makanyeza
Published 2021-01-01