Ola Acquired TaxiForSure: Posttakeover Dilemma

by Chandan Parsad
Published 2020-03-01

Tata Nano: Case of Repositioning

by Chandan Parsad, Sanjeev Prashar, Vinita S. Sahay
Published 2021-09-01

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

by Sanjeev Prashar, T. Sai Vijay, Chandan Parsad
Published 2017-03-01

Predicting Indian Shoppers’ Malls Loyalty Behaviour

by Sanjeev Prashar, Harvinder Singh, Chandan Parsad, T. Sai Vijay
Published 2017-12-01