A “Forbidden Fruit Effect”: An Eye-Tracking Study on Children’s Visual Attention to Food Marketing

by Alice Binder, Brigitte Naderer, Jörg Matthes
Published 2020-03-01

Shaping Healthy Eating Habits in Children With Persuasive Strategies: Toward a Typology

by Alice Binder, Brigitte Naderer, Jörg Matthes
Published 2021-09-01

The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices

by Ines Spielvogel, Brigitte Naderer, Alice Binder, Jörg Matthes
Published 2021-01-01

„Unterstützt durch Produktplatzierung“: Die Perspektive der Eltern gegenüber Regulierungsmaßnahmen für eingebettete Werbeformen in Film und Fernsehen

by Ines Spielvogel, Brigitte Naderer, Jörg Matthes, Agnes Obereder
Published 2020-06-01

Fiction Is Sweet. The Impact of Media Consumption on the Development of Children’s Nutritional Knowledge and the Moderating Role of Parental Food-Related Mediation. A Longitudinal...

by Alice Binder, Brigitte Naderer, Jörg Matthes, Ines Spielvogel
Published 2020-05-01

Editorial: Advertising Literacy

by Brigitte Naderer, Nils S. Borchers, Ruth Wendt, Thorsten Naab
Published 2021-07-01