Influence of advertising on consumer-based brand loyalty

by Bakator Mihalj, Borić Slađana, Paunović Mina
Published 2017-01-01

Consumer experience and the role of promotion on the mobile device market

by Bakator Mihalj 0000-0001-8540-2460, Borić Slađana
Published 2017-01-01

Impact of human resource management on business performance: A review of literature

by Bakator Mihalj, Petrović Nikola, Borić Slađana, Đalić Nataša
Published 2019-01-01

The impact of the number of retail outlets on the market share of consumer goods' retail brands

by Vlahović Marko, Kavalić Mila, Borić Slađana, Stanisavljev Sanja, Ćurčić Nikola
Published 2016-01-01