Do camels dream of electric fish? Reflections on animal dreams

by Berthon, Jean-Paul, Berthon, Pierre
Published 2008

Aesthetics and ephemerality: Observing and preserving the luxury brand

by Pierre, Berthon, Pitt, Leyland F., Parent, Michael, Berthon, Jean-Paul
Published 2009

Brand worlds: From articulation to integration

by Berthon, Pierre, Pitt, Leyland, Chakrabarti, Ronika, Berthon, Jean-Paul, Simon, Mario
Published 2011

Using brand personality to assess whether biotechnology firms are saying the right things to their network

by Papania, Lisa, Campbell, Colin, Ankomah, Robert, Styven, Maria, Berthon, Jean-Paul
Published 2008