Three Integrating Service Management Models: A Comparative on Methodological Criteria

by Jussara Goulart da Silva, André Torres Urdan
Published 2016-12-01

Success determinants of new products launched by foreign companies in Brazil

by André Torres Urdan, Melby Karina Zuniga Huertas
Published 2012-02-01

ATITUDE DO CONSUMIDOR SOBRE MEDICAMENTOS: COGNITIVA OU AFETIVA?

by André Torres Urdan, Melby Karina Zuniga Huertas
Published 2006-09-01

I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA

by Ricardo Boeing, André Torres Urdan, James William Gentry
Published 2013-06-01

From Quality in Services to Loyalty: Theoretical Perspective of Consumer Behavior

by Eduardo Roque Mangini, André Torres Urdan, Ariane Santos
Published 2017-06-01

Determinants of Customer Inertia - An Investigation of Mobile Phone Services

by José Marcos Carvalho de Mesquita, André Torres Urdan
Published 2019-04-01

Transferência de Significados entre Consumidores, Personagens e Marca: Proposição de um Novo Modelo

by Mauro Calixta Tavares, André Torres Urdan, Helena Belintani Shigaki
Published 2014-03-01

As Práticas de marketing, entre transações e relacionamentos, de empresas no Brasil

by Luciana Terra Targino, André Torres Urdan, Marie Agnes Chauvel
Published 2013-01-01

ESTETIZAÇÃO DO MARKETING

by Ricardo Teixeira Veiga, André Torres Urdan, Celso Augusto de Matos
Published 2014-02-01

Are we References to Ourselves? Taking Stock of Academy of Marketing Conference Proceedings and their Role in Academic Education in Marketing

by Francisco Giovanni David Vieira, Josiane Silva de Oliveira, André Torres Urdan
Published 2012-05-01

Influências da Preocupação Ambiental e do Ceticismo frente à Propaganda no Consumo de Produtos Verdes

by Dirceu da Silva, André Torres Urdan, Edgard Monforte Merlo, Karina Tonelli Silveira Dias
Published 2015-12-01

Gestao do Conhecimento como Fator de Alavancagem de Inovacao Aberta: o caso Foco Virtual

by Eduardo Roque Mangini, Fernando Henrique Brasil Rossini, Marco Antonio Conejero, André Torres Urdan
Published 2018-03-01

The Impacts of Health Care Evaluations on the Well-Being of Low-incomers

by Lilian Tellini, Andre Torres Urdan, Sonia Francisca Monken, Flavio Santino Bizarrias, Marcelo Moll Brandão
Published 2019-05-01

Ética empresarial e a postura dos colaboradores na era digital

by Jussara da Silva Teixeira Cucato, André Torres Urdan, Cláudia Terezinha Kniess, Edmilson de Oliveira Lima
Published 2017-01-01