The university image: a model of overall image and stakeholder perspectives

by Amaia Lafuente Ruiz de Sabando, Javier Forcada, Pilar Zorrilla
Published 2019-01-01

The marketing orientation as a university management philosophy: a framework to guide its application

by Amaia Lafuente Ruiz de Sabando, Javier Forcada, Pilar Zorrilla
Published 2018-06-01

A review of higher education image and reputation literature: Knowledge gaps and a research agenda

by Amaia Lafuente-Ruiz-de-Sabando, Pilar Zorrilla, Javier Forcada
Published 2018-01-01

Bertoko case

by AMAIA LAFUENTE RUIZ DE SABANDO, LEIRE BARAÑANO ORBE, GLORIA APARICIO DE CASTRO
Published 2001-12-01