The use of traditional marketing tools by SMEs in an emerging economy: a South African perspective

by Michael C. Cant, Johannes A. Wiid
Published 2016-03-01

Small-business marketing in Soweto, the importance of the human touch

by Brian V. Soke, Johannes A. Wiid
Published 2016-12-01

The Use of AdWords – a Contributor or an Inhibitor of Marketing Success?

by Johannes A Wiid, Nadine van Rooyen
Published 2018-08-01

Who uses Adwords in overnight accommodation establishments?

by Johannes A Wiid, Nadine van Rooyen
Published 2018-10-01

Consumer perceptions of real-time marketing used in campaigns for retail businesses

by Safura M. Kallier Tar, Johannes A Wiid
Published 2021-03-01

Small and medium enterprise development: do traditional marketing functions have a role to play?

by Claudette Rabie, Michael C. Cant, Johannes A. Wiid
Published 2015-12-01

SMEs: do they follow a shotgun or rifle approach when it comes to target marketing?

by Michael C. Cant, Johannes A. Wiid, Adri Meyer
Published 2016-09-01

SMEs and product mix decisions: fact or fiction

by Michael C. Cant, Safura Mohamed Kallier, Johannes A. Wiid
Published 2016-11-01

Internet-based ICT usage by South African SMEs: are the benefits within their reach?

by Michael C. Cant, Johannes A. Wiid, Yu-Ting Hung
Published 2015-08-01

The importance of human resources management for small businesses in South Africa

by Yu-Ting Hung, Michael C. Cant, Johannes A. Wiid
Published 2016-09-01

Green synthesis of hydrotalcite from untreated magnesium oxide and aluminum hydroxide

by F. J. W. J. Labuschagné, A. Wiid, H. P. Venter, B. R. Gevers, A. Leuteritz
Published 2018-01-01